The Premier Mental Performance Coaching Program For Aspiring Athletes and Their Families
Athlete Specific™ is an organization run by athletes for athletes – the recognized leader worldwide in athlete mentorship and mental performance. For close to 30 years, we’ve worked with hundreds of athletes from around the globe to help them become mentally bulletproof so they can perform at their best when it matters most.
Olympian - Jonathan Edwards
Creator of Mental Performance School and The Athlete Breakthrough Blueprint
As an “unlikely” Olympian, I believe in aspiring athletes more than they probably believe in themselves. The dream to become an elite athlete has fallen on you for a reason. Those around you may not fully unerstand the dream you have inside, but I do.
And I’ll help you make it come true.
As an author, a YouTuber, a podcaster, and a Mental Performance Coach I’m passionate about helping people become more capable in sports and life.
I believe that all of the lessons we need to succeed in life and to overcome any challenge that life throws our way are lessons we learn from competing in sports.
My book, “An Athlete’s Guide To Winning In Sports and Life” reached #1 on Amazon in Sport Psychology and Sport Science when it launched and has served athletes in over 39 countries worldwide.
Through my coaching programs I work with athletes from aspiring Olympians and professionals to families with athletes just trying to make the next team.
Over the years I’ve worked with athletes who have competed in: The Olympics. NHL, NFL, CFL, and tennis. NCAA D1, D2, D3, MCLA D1 and D2. Ice Hockey, Lacrosse, Soccer, Basketball, Wrestling, Figure Skating, Artistic and Rythmic Gymnastics, Equestrian. And extreme athletes competing in motocross, skiing, among others.
While the sports may change, the principles to athletic success are the same.
I work with the athlete (and their families if appropriate) and help them understand that the sport itself is a small piece of a much larger pie.
Whatever dream has landed on you…I look forward to helping you make it happen. And…whether you reach your ultimate goal or not…I want you to understand that the lessons you’ve learned along this path will help you overcome ANY challenge you choose to face in the future.
This pursuit is truly a foundational moment for the rest of your life.
My YouTube Videos
Every week, I create new videos on performance, productivity and health. Here are some good ones.
Book Your Breakthrough Call
Have a committed athlete who is serious about reaching his/her goals? Book a breakthrough call. In just a few minutes we’ll get clear on what you’re really trying to accomplish and how to get there. At the end of the call I may invite you to be one of my athletes this year, but if not, you’ll gain some serious clarity on how to make things happen in a big way.
Work With Jonathan
Created by our Founder, ‘unlikely’ Olympian Jonathan Edwards, he realized that there was no comprehensive and definitive resource where aspiring athletes and their families could go to learn about all that is necessary to become an elite athlete within their sport.
Whatever sport it was was irrelevant. And understanding of athlete development was.
This isn’t just about visualization, or some ill-advised breathing technique. This is a comprehensive mental, emotional and physical framework that helps an athlete avoid the common pitfalls that derail athletes. We want our athletes to be able to withstand challenges and take advantage of opportunities that arise. The athletes who do that the most effectively are the ones who succeed in sports and in life.
With two programs serving athletes and their families who are just getting started on this journey as well as athletes “all in” on their journey to the top, we have a resource for you.
Mental performance. Mental skills. Psychological training for athletes. Whatever you want to call it. It is the foundation of ALL athletic success.
Your group doesn’t need information they need transformation. Jonathan will get you a tangible R.O.I. by helping your audience overcome ANY challenge using the power of games and sport.
Jonathan works directly with your team to create an elite culture that fosters elite mindset in every one of your athletes.
What people say
About Coach Edwards, his book, and The Athlete Breakthrough Blueprint.
You have done more for my daughter in ten weeks than ANY coach has done for her in fourteen YEARS of training. Thank you!
“This is a very important book for athletes, parents and coaches. There is none like it.”
Three months ago our daughter had ZERO belief that she would reach her dream of becoming a Division One athlete. Not only did you rekindle that dream, you gave her the tools to finally make it happen. We appreciate everything you have done for her and wish we had found you sooner to avoid all of that stress.
I love this book!
I wish it was around when I was coaching youth lacrosse and basketball. It provides the perfect balance of a kick in the ass combined with a reassuring arm around the shoulder and clear and precise guidelines for creating a vision and then making it happen. I am convinced it will help inspire many young athletes to heights they otherwise would have thought impossible.
Great work, Jonathan . . .
As a parent, you can be as successful as you want to be, but transferring what you know to your son or daughter can be impossible. We put our son in the Athlete Breakthrough Blueprint so that Jonathan could teach him what we knew as parents, but could not get through to our son. In eight weeks Jonathan transformed our son. It was just like Jonathan says, it was an “upgrade” to his operating system. I even hired Jonathan for his own coaching in my own life. This was hand’s down the best investment we have made for our son.