I Help Aspiring  Athletes In Sports and Life

Become Mentally Bulletproof So They Can Perform At Their Best When It Matters Most.



Work With Jonathan


Created by our Founder,  ‘unlikely’ Olympian Jonathan Edwards, he realized that there was no definitive resource where aspiring athletes could go to learn about the mental side of becoming an elite athlete.

This isn’t just about visualization, or some ill-advised breathing technique.  This twelve week program takes athletes from where they are and turns them into mentally bulletproof athletes who are ready to deal with anything life has to offer.



1-ON-1 Coaching

Mental performance.  Mental skills.  Psychological training for athletes.  Whatever you want to call it.  It is the foundation of ALL athletic success.

Keynote Speaking

Your group doesn’t need information they need transformation.  Jonathan will get you a tangible R.O.I. by helping your audience overcome ANY challenge using the power of games and sport.

Team Consulting

Jonathan works directly with your team to create an elite culture that fosters elite mindset in every one of your athletes.


Our Resources For You

With a number of resources in various formats we can help you achieve your dreams whether you are an athlete, a parent, or a coach.

If you like what we do and want to know more

Grab Your Copy


Books For Parents


What people say

About Coach Edwards, his book, and The Athlete Breakthrough Blueprint.

You have done more for my daughter in ten weeks than ANY coach has done for her in fourteen YEARS of training. Thank you!

Emma S.


“This is a very important book for athletes, parents and coaches.  There is none like it.” Ruben Gonzalez | Olympian - www.ruben-gonzalez.com

Three months ago our daughter had ZERO belief that she would reach her dream of becoming a Division One athlete. Not only did you rekindle that dream, you gave her the tools to finally make it happen. We appreciate everything you have done for her and wish we had found you sooner to avoid all of that stress.

Cyndi L.

Parent - Daughter is a Division 1 prospect.

I love this book!

I wish it was around when I was coaching youth lacrosse and basketball.  It provides the perfect balance of a kick in the ass combined with a reassuring arm around the shoulder and clear and precise guidelines for creating a vision and then making it happen. I am convinced it will help inspire many young athletes to heights they otherwise would have thought impossible.

Great work, Jonathan . . . Todd Wickstrom - CEO| Vibratrim


As a parent, you can be as successful as you want to be, but transferring what you know to your son or daughter can be impossible. We put our son in the Athlete Breakthrough Blueprint so that Jonathan could teach him what we knew as parents, but could not get through to our son. In eight weeks Jonathan transformed our son. It was just like Jonathan says, it was an “upgrade” to his operating system. I even hired Jonathan for his own coaching in my own life. This was hand’s down the best investment we have made for our son.

Garrett W.

Entrepreneur - Parent of a Nationally ranked athlete.

Home     Products     About     Contact     Speaking
201 Heritage Lake Blvd

Heritage Pointe, AB T1S 4J7